Leveraging Scientific Animation for Your Organization
Scientific animation is a fantastic medium for helping organizations communicate complex concepts, generate interest and drive adoption and revenue. It’s one of the cornerstone services that Living Thing is built upon. It’s also the service we get the most questions about.
We often get clients interested in utilizing scientific animation, but aren’t quite sure how to leverage it to meet their specific needs. So we’ve put together a handy guide explaining what scientific animation is, who can (and should) leverage it, and why it’s such an important tool for growing life science organizations to communicate the important work they do.
What is a scientific animation?
Scientific animations are short educational films that can be used to inform viewers about variety of topics, and often aid in explaining a new method, process or product.
Areas in which scientific animations are often used include:
Keynotes and presentations
Booth design for conferences and events
Medical symposia
Interactive apps
Media kits
Patient and professional education
Marketing campaigns
Corporate communications
Websites / social media
Training tools for sales
Product demos
What organizations make good use of scientific animation?
A wide variety of companies and institutions utilize scientific animation to help communicate their work, including:
Medical Education Institutes
Research Groups
Patient Advocacy Groups
Regulatory Bodies
Public Health Organizations
Pharmaceutical companies
Biotech companies
Health and Technology startups
Medical Device companies
Precision Medicine Organizations
Healthcare Professionals
Why invest in scientific animation?
Scientific animation is the best way to explain complex medical science concepts quickly and clearly, and allows organizations to:
Drive sales by lending credibility to communications and marketing efforts.
Leverage and reuse high-quality visual assets through clinical development, launch and marketing
Cultivate a robust social media following with engaging video and imagery
Engage potential investors, when stakes are high and time is limited
Attract visitors to your exhibit booth and increase networking and sales opportunities
The Rapid Growth of Scientific Animation
Scientific and medical animation has seen incredible growth over the past few years. According to an analysis of Medical Animation Industry and Market trends, the global medical animation market in 2017 was $176.6 million, and is expected to reach $514 million by 2024.
Growing prevalence of Smartphones, rising usage of medical animation by life sciences & medical device and increasing aging population all contribute to this growth.
“...the global medical animation market in 2017 was $176.6 million, and is expected to reach $514 million by 2024.”
Living Thing’s Approach
At Living Thing, we pride ourselves on not only the scientific accuracy of our work, but fundamentally understanding the needs of our clients. Our team dives deep to understand the objectives of each organization we work with, and tailors produced content to the best possible return on investment. We make sure the work we produce doesn’t just communicate clearly, but supports and augments our clients existing brands, creating a seamless user experience. In this way we act not just as a design studio, but as a brand and communications partner to the organizations we work with.
Looking to the Future
As we find new and exciting ways to interact with technology, scientific animation continues to grow and evolve. With the advent of virtual reality (VR) and augmented reality (AR) medical illustrators and animators are gaining valuable new tools to be able to communicate complex topics. This translates to more immersive experiences for end users, and gives organizations new ways to connect with customers and engage with the scientific community. It’s an incredibly exciting time to be working in this space.
